Oh Baby! New York Woman Turns Baby Names into Lucrative Business
William Shakespeare said it best when he asked the question: what's in a name?
It's a deep question, isn't it? Though Shakespeare would go on to imply that the naming of things was largely an irrelevant process, parents across the world still put a lot of thought into their childrens' names. Maybe, you want to remember a dear relative through the naming of your newborn. Or, perhaps, there was a name that you and your partner both simply adored.
For New York businesswoman Taylor Humphrey, however, the answer to the question "what's in a name" is approximately $10,000 a name.
Meet Taylor A. Humphrey, The Rich-Person-Baby-Naming Extraordinaire
The story that I am about to tell will seem entirely too good to be true, but in reality, is completely factual, and was reported in a story by The New York Post earlier this week. A graduate of NYU and resident of New York City, Humphrey has owned her own business, adeptly-named "What's in a Baby Name", since 2015. So, for seven years, the mother-of-none has acted as a baby whisperer for anxious expecting parents, helping guide them on their journey to name nirvana.
Some parents, according to the article, have paid as much anywhere between $1,500 and $10,000 for the "naming rights" of their own child. In total, Humphrey pulled in $150,000 in 2020 for her services, which, by my calculation, is more than the vast majority of New York residents make in a year.
Here's Ms. Humphrey on The Tamron Hall Show, explaining a bit more about herself and her career.
So, I know what you're thinking: in what situation could someone possible outsource their naming? Well, here's a few examples:
- Creating a name for a newborn based on where the couple shared their first kiss.
- Counseling the mother of a recently-born newborn who was considering changing the baby's oft-mispronounced name.
- Helping come up with a name that "flows" with the names of the two older siblings.
Humphrey describes her clients as "anxious perfectionists" in the article, and praises their decision to seek help in such a pivotal moment in their relationships.
On Baby Names in the State of New York in the 2020's
Apparently, baby name-related content is becoming a consistent thing for me, as I wrote about the most popular boys' names for New York-born babies back in 2020.
As described by The Post, Humphrey likes to go with names that are a bit more unique, diving deep into the history of the couples' genealogical origins to find names that have meaning and purpose.
So, if you're in a bind with a kid on the way, and in need of some inspiration, Taylor A. Humphrey may be the person you'll want to call.