If you're like some of us around here, you mostly watch the Super Bowl for the hilarious commercials and the awesome new movie trailers. But there's one you won't be seeing on TV: Scarlett Johansson's Super Bowl commercial for SodaStream, which was banned from airing during the upcoming game.
In radio we call it a spec spot. It's a produced commercial that the client may or may not air. This happens in the television world as well as this ad was just named Spec (speculative) ad of the year by (AICP), the Association of Independent Commercial Producers. Apparently some felt the ad had a 'hate children' feel to it so it never saw the light of a television screen.