Is Express Closing At Sangertown Square?
Express has announced plans to close over 100 stores, 35 by the end of January 2020.
Today.com reports stores closing this month include some in New York. It's unknown at this time if Utica and Syracuse locations are on the chopping block.
Tim Baxter, Chief Executive Officer, has unveiled a new corporate strategy, called The EXPRESSway Forward, focusing on profitable growth. The company, looking to reduce costs, will close approximately 100 stores by 2022. This includes nine stores that have already closed in 2019, 31 by the end of January 2020, and an additional 35 by the end of January 2021.
The Express locations that remain will see a relaunching of its loyalty program and a private label credit card by Fall 2020. They'll also see new products like “The Express Edit.” The Company says :
The Express Edit will result in a curated assortment reflecting versatility and consistent newness. This will allow Express to deliver a great product in every category...the company is unveiling its new brand purpose, which is to create confidence and inspire self-expression, and its promise to customers to edit the best of current fashion for real-life versatility. How the brand engages with customers will be consistent with this point of view across women’s and men’s, across channels, and across communication touchpoints, and will encourage them to “Dream Big. Dress Accordingly.”
USA Today reports national chains Macy's, J.C. Penney, Pier 1 Imports, as well as other retailers, have collectively announced 1,218 store closures this year. Global marketing research firm Coresight Research says 2019 saw more than 9,200 stores close included the liquidation of Payless Shoe Source, Gymboree, Charlotte Russe, and mass closures by Family Dollar, Forever 21, Sears, Kmart, A.C. Moore, and GameStop.