Sunday’s showdown between Xavier and Dayton might have been a buzzer-beater but the talk of the game was CBS Sports reporter James Bates’ loose stool. No, this won’t jeopardize CBS’ sponsorship deal with the Depends people.
Every February, America recognizes the struggles, achievements and contributions that the African-American community has made to honor its ancestry and recognize the advancements and innovations that have shaped our lives and society
Beer commercials became tolerable to football fans with short attention spans when ad men realized that guys like blonds in skimpy clothes with perky breasts. The day our screens gave us a shot of the gorgeous Klimaszewski sisters, the ‘Coors Light Twins,’ we built an altar to the glory of Madison Avenue for bringing them into our lives.
The new NBC show ‘Smash’s’ key demographic (music loving women and people revolting against ‘Glee’) and their very patient male partners shouldn’t have any problem recognizing the show’s underdog star — Katharine McPhee. She first popped up on our TV during the fifth season of ‘American Idol’ and quickly became one of the show’s breakout stars.
Super Bowl ads tend to have more longevity than traditional commercials thanks to their large budgets, creative freedom and overall goal to keep you glued to the TV between quarters. Some, however, aren't remembered for the joy they brought but rather for the public outcry they produced.
The Super Bowl might bring the promise of glory to one group of lucky fans and humiliating and bitter defeat to another, but for the rest of the universe, it's a chance to enjoy some primo, top-of-the-line adver-tainment.
Athletes carry an aura of invincibility that seems to make their fans think that just because they can jump high, run like lightning or throw a ball the length of a small subdivision, that means they can do just about anything. This leads to the music industry automatically assuming that they can also sing.
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