I’m on a new diet, and I’m trying my hardest to cut out soda and other sugars, but I can’t resist the taste of an Ice cold Dr. Pepper. Dr. Pepper is about to try something crazy they're going to tell women NOT to drink their new diet soda. We have the full story from the Huffington Post.

Dr. Pepper Ten is a new 10-calorie soft drink that's in stores now. Ads promoting it, which air on all major networks, FX and ESPN during college football games, actually say, "It's not for women." The soda was developed after the company's research found that men stay away from diet drinks that aren't perceived as "manly" enough.

I don’t think they are trying to keep all women away, I think it could work well! But what do you think? Do you think it’s wrong for Dr. Pepper to do this?