As a former tour guide at the F.X. Matt Brewery, I keep in touch with the brewery and they keep in touch with me. Recently, I received word from my friends at the brewery that they just produced a new TV commercial that will be airing this week.

The new 30 second commercial is all about Saranac beers, and according to the information I was sent, it is in airing this week in three test markets: Albany, Syracuse and  Rochester.

The spot focuses on tradition and quality. Have a sneak preview:

Listen to 96.1 WODZ weekdays at 3:20 p.m. for your "Beer Break At Work" and a chance to win great prizes.