The fight is on between Amazon and Walmart. The prize is retail domination. This is being touted as bigger than Black Friday and Cyber Monday. 

USA Today is reporting that Amazon recently announced Prime Day, including more than 2,000 online exclusive "rollbacks," Walmart's word for discounts. The 'exclusives' will be on everything from electronics to baby items and good for 90 day's.

According to Amazon.com

Prime Day is a one-day shopping event on July 15, 2015, with more deals than Black Friday. Prime members can shop exclusive deals from electronics, toys, video games, movies, clothing, patio, lawn and garden, sports and outdoor items and more.

At Walmart.com they're daring you to compare and even encouraging you to check for yourself. They are promoting top products at or lower than Amazon's prices. Walmart is even reducing the minimum order for free shipping from $50 to $35 for at least 30 days.  Walmart also promises "some special atomic deals," with more details to come later.

Also wanting a piece of the pie is Best Buy and Target. The bottom line is - the consumer is the big winner for the retail wars.

Is this a game your willing to play? Checking prices on many different websites?

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