If you've ever wondered if you could live without your phone for a day in this digital age, Vitamin Water is willing to pay you $100k if you can pull off a full year without picking it up a single time!


This is probably the first time we've ever written about the product, but this is how you get attettion to your brand! Between now and January 8th, post a photo on Insta or Twitter, tag Vitamin Water, add the hashtags #nophoneforayear and #contest along with why you should be chosen as the contestant and what you'll do with all the freed up scroll-time. To increase your chances you can do four different submissions if you'd like.

Here's how the submissions will be graded:

  • Creativity and Originality of Submission (30%) - presents idea in a fun and unique way

  • Cultural or Brand Relevance of Submission (30%) - fits the brand tonality and persona

  • Humor of Submission (30%) - relates to breaking the monotony for original and outside the lines reasons

  • Quality of Submission (10%) - inclusion of proper grammar and spellinginclusion of high-quality photos and/or videos (if photos/videos are included)

No word on how they'll actually PROVE that you've actually accomplished this goal, but there are whisperings of a lie detector test for starters. Good luck!

Read more at VitaminWater.com