Looking for a different way to celebrate St. Patrick's Day in Utica? Why not take a new mile run?

The Sneaker Store is hosting Utica's first St. Patrick's Day Mad Mile. The race takes place down the Genesee Street parade route just ahead of the Utica St. Patrick's Day Parade.  The race kicks off at 9:45AM at the start line on Genesee Street.

The 1-mile race course is a straight shot down Genesee Street (hello, downhill!), ending at Colombia Street where we will gather for results (TNT Timing) and prizes (Courtesy of The Sneaker Store).  Then you can relax, enjoy the parade, and maybe even wander down to Varick Street for some more celebrating! "

All proceeds benefit the Great American Irish Festival and the building of the Irish Cultural Center in Downtown Utica. You can register online, and take part of the first year race. You can register through Thursday online for $25.