Price Chopper is jumping into the home delivery sector. If you live in Utica, Fulton, Oswego, and Poughkeepsie customers in those areas can now order their groceries online at shop.pricechopper.com and they'll be delivered the same day.

I suspect, seeing the cities that now have the service, they will be test markets for Price Chopper, and if successful will spread to other Price Chopper markets in New York.

The delivery service is through a partnership with Instacart, and Price Chopper is offering new Instacart customers a $10 discount for their first order of $35 or more, as well as waiving the delivery fee. If you are a first-time user, you can use the code PCDELIVERS through January 31.

The delivery fees for grocery orders will depend on the order size and the desired delivery time. Price Chopper says that for orders over $35, Instacart typically charges $5.99 for orders placed two hours in advance and $7.99 for orders requested within one hour.

Price Chopper is making it easier for some local customers to get the grocery items they need without even stepping foot outside their home.

Delivery fees will be displayed during checkout before orders are placed.

[WKTV]