'Up For Whatever' Bud Light Campaign This Weekend

As you know by listening to our 96.1 WODZ "Beer Break At Work", weekdays at 3:20 p.m., we like to share news about brews. Now Bud Light is apparently launching a new ad campaign and taking over a western town this weekend!

Here's what it's all about, according to a story by Nancy Lofhom in "The Denver Post":

"Are you up for Whatever?
That's a loaded question in Crested Butte right now.
This mountain town that is known for wacky, out-of-the-box, costumed events is in a dither over secretive plans to have a beer company take over the town and literally paint it blue for an upcoming weekend as part of an online and television ad campaign.
The "Are You Up for Whatever" Bud Light campaign calls for bringing more than 1,000 up-for-anything revelers from around the country to a town that will be made over into a fantasy Bud Light-drinking community called "Whatever."
Plans also call for the town's big Mine Ice Arena and the Center for the Performing Arts to be made over into Whatever venues, all for a payment of $250,000 to town coffers by the Anheuser-Busch company."

Watch this video report on aol.com for more:

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