A new social media challenge for teens has prompted a warning from Tide after numerous videos have begun hitting the web.

Hey parents, are you aware of this latest trend? Teens are recording themselves eating Tide Laundry Pods after social media memes compared the cleaning product to food.

We couldn't believe what we found when we searched Tide Pods on YouTube. Children are eating them or trying to, and then they start gagging, spitting sometimes puking. What to heck is the point?

Fox59.com spoke to Dr. Joe Krug and said: "So you'll get burns to the skin, burns to the eye, a lot of problems that are more sever burns to the respiratory tract, burns to the esophagus...once you eat it, the damage is done...There's nothing you can do once you ingested the issue or the substance, so it's more of supporting whatever symptoms they have afterwards and then hopefully educating them about trying to do more intelligent things in the future."

Tide's parent company, Procter and Gamble, emailed Fox 59 a statement:

"Our laundry pacs are a highly concentrated detergent meant to clean clothes and they’re used safely in millions of households every day. They should be only used to clean clothes and kept up, closed and away from children. They should not be played with, whatever the circumstance is, even if it is meant as a joke,”

Here's the number for Poison Control, 1-800-222-1222 or visit PoisonHelp.org. It's so sad that kids feel they need to act this way to have friends or become famous.

Bonus Video:

[Information form Fox 59]