Strange 70’s PSA “Curious Alice” Educates Kids About Drugs [VIDEO]
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Before the DARE Program, parents had to rely on Public Service Announcements when it came to discussing drugs with kids. Not all were successful.
In 1971 the Department of Health, Education, and Welfare created a PSA called “Curious Alice.” It was supposed to be an anti-drug PSA that was aimed at 8-10 year olds based on the characters in “Alice in Wonderland.” Unfortunately, the film was so confusing that it made drugs actually appear more appealing.
Have PSAs improved?
This News Intro from the 1980′s is a solid reminder on why these styles of intros to programs are no longer used.It may have been the thing to do at the time but thirty years sure gives a different perspective.