When I go grocery shopping, I buy mostly brand name items. I won't settle for anything less than Hellmann's Real Mayonnaise, but if I did, I could save some serious dough (no Pillbsbury "Dough Boy" pun intended). Here's how you can save dollars at the store buying generic items, where the quality may be just as good.

According to an article by Savings Experiment Staff on dailyfinance.com:

"Store brand items cost less than name brands, but while they have a reputation for being worse in quality, that's not always the case.

Contrary to popular belief, many "generic" store-brand foods are actually made by the same companies that produce the pricier, brand-name products. Heinz, Hormel and Tyson all produce private-label products for retailers, but they aren't vocal about it.

Also, when it comes to things like ice cream, trail mix, mozzarella and mixed vegetables, taste-testers at Consumer Reports judged 33 of 57 store-brand foods to be just as good or better than the big name brand."