This Hershey Kiss is a hazelnut chocolate, twice the size and comes in a gold wrapper. The gluten-free candy kiss will be available November 5.

Company officials called the new product the biggest innovation of the iconic Kisses brand since they introduced Hershey Kisses with almonds to the market 25 years ago.

USA Today reports:

Hershey announced Tuesday that it’s selling a new product in the U.S. market known as Hershey’s Kisses Deluxe, a chocolate that is double the size of the standard, diminutive Kisses brand. It has a hazelnut center and is flecked with rice crisps.

Adam Borden, a senior associate manager for Hershey’s Kisses, says it took 55 years to change the color of the foil. Then another 35 years to put something inside the mild chocolate. 

Deluxe Kisses will be marketed as a holiday gift. USA Today also says:

The Deluxe brand will be sold through Valentine’s Day and will come in packages of three ($1.00), four ($1.29) as well as gift sizes of 15 ($3.99), 35 ($10.99) and 75 ($32.00). The 75-count gift box will only be sold online.

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