With an end to the lockout nowhere in sight, NBA players are trying to make the best out of their unexpected free time. Some are considering playing overseas while others, like Ron Artest, are looking to Hollywood for a temporary distraction.

New York Knicks’ star Amar’e Stoudemire is launching a fashion website.

According to The New York Post, Stoudemire has struck a deal with BigLeadSports.com to launch a website focusing on sports and fashion.  The 28-year-old will provide exclusive content for Big Lead in exchange for “a revenue-sharing agreement and small equity stake in the company”.

Stoudemire, who calls the deal with Big Lead “a great opportunity”, is also expected to try to boost fantasy basketball, which is less popular than fantasy baseball and football.

Stoudemire is no stranger to fashion — he collaborated with fashion designer Rachel Roy on a  line geared towards ladies who love sports.

BigLeadSports.com is one of the Internet’s most-visited sports sites, with 17 million unique user-visits a month.

[The NewYork Post]