Before seeing this sign, we really thought Kohl’s was a good-hearted, family company with a strong customer-retail store relationship. But now?

Well, wow, we just don’t know. What Kohl’s is doing during its free time isn’t family-friendly activity at all.

Yep, that’s right: Kohl’s Staples Dicks, folks. How rude! Unless you’re into S&M, of course.

The person who designed this sign was either incredibly stupid or one hell of a comedian. We don’t know whether to be appalled or laugh hysterically. Wait… no. We’re going with the latter.

Seeing things like this sign are few and far between, so to get this was a treat. Whoever was responsible for the brilliant mistake… thank you!