Iron Maiden Announce ‘Hallowed’ Belgian-Style Beer
Following the success of their Trooper ale, as well as the limited-edition Trooper 666 and Red ‘N’ Black porter, Iron Maiden have announced their latest foray into the beer world. They’ve once again teamed with Robinsons to create a Belgian-style beer, Hallowed.
“What makes this brew pretty special is that we’re adopting a Belgian yeast for the first time,” Bruce Dickinson said. “I’m a big fan of Belgian beers, so I jumped at the chance to brew my own. While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it’s as much a way of life as it is a drink. We’ve tried to bottle that philosophy in Hallowed, albeit with a British twist.”
Dickinson again worked with Robinsons’ head brewer, Martyn Weeks, in creating Hallowed, which is six percent ABV. According to the press release, it marks one of the few times since 1942 that Robinsons has used a different yeast in any of their brews.
“It’s all in the yeast,” Weeks added. “Belgian yeast yields a very distinct taste and presentation. You can sniff out a Belgian beer simply from its aromas: fruity, spicy and earthy. Belgian yeasts withstand higher alcohol levels, they attenuate well and create an array of phenolics and esters… put simply, this means more flavour and I think Hallowed drinkers are in for a treat.”
True to form with Iron Maiden, the label features Eddie, the band’s mascot, dressed as a Belgian monk, a reference to the Trappist monasteries that have been brewing beer in Belgium for centuries. Its name acknowledges both that tradition and Iron Maiden’s song “Hallowed Be Thy Name,” the closing track from 1982’s The Number of the Beast.
Hallowed will only be sold for four months, beginning in October of this year. As that date nears, locations on where to purchase it will be released on the Facebook pages for both the band and Robinsons.
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