Well, we predicted that the whole IHOP name change was simply a marketing ploy to get people talking about the restaurant and we were right. Yesterday, IHOP announced that they'd never turn their back on pancakes and just faked their name change to promote their new burgers. Here's a short statement from IHOP's president:

We had to make a bold move to get people to be willing to talk about us for something other than breakfast food.

While this stunt annoyed some, it was wildly successful and I've gotta give them props as it did exactly what it set out to do. Never could picture all-you-can-eat burgers tho...