Yes, it's a gimmick. But it's a pretty cool one. Who wouldn't like an omelet recipe printed right on their egg? (Never mind that almost everyone knows how to make an omelet.)

What's cool here is that artist Dnewman came me up with a clever use for the Egg-Bot, a 3D printer that can "draw on spherical or egg-shaped objects from the size of a ping pong ball to that of a small grapefruit." But as one commenter points out: "Why print the recipe for two servings on one egg?  Click here to check it out.  http://www.slashfood.com/2011/04/29/this-omelet-recipe-is-written-on-the-egg-itself/