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Does Retail Therapy Work?

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Photo by Samir Hussein/Getty Images For Shop West End VIP Weekend

If you are like me, first of all I’d like to say I’m sorry, you have purchased something in an attempt to obtain relief from a bad mood. There is an actual word for this type of purchase decision, it’s called “retail therapy”. Retail therapy is buying something solely because you are in a bad mood. According to a new survey by CouponCabin.com nearly 1 in every 4 adults in the U.S have gone shopping solely because they were in a bad mood. According to the survey a higher percentage of women said they’ve shopped in pursuit of retail therapy than men, 31% to 16%.

Does retail therapy work? Most of the time yes, however like the force in Star Wars, retail therapy has a dark side. 33% of those surveyed said they felt better after their shopping trip and 30% said they temporarily forgot their bad mood. On the other side 16% said they thought it would help cheer them up but it didn’t. Another 15% sadid they felt guilty after their purchase.

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