Anheuser-Busch Introduces Bud Light Lime Cran-Berr-Rita As A Winter Seasonal Drink
If you’re a big fan of Bud Light Lime Lime-A-Rita and Straw-Ber-Rita then today is your lucky day. Anheuser-Busch just announced they plan on introducing Bud Light Lime Cran-Berr-Rita as a winter seasonal drink.
According to the St. Louis Post Dispatch, Cran-Berr-Rita will be available in 12-pack 8 ounce cans and a single 25 ounce can. Also just in time for the holidays because this will be available for November and December only.
“Bud Light Lime Lime-A-Rita and Straw-Ber-Rita have been immensely popular among adult consumers, and we see a huge opportunity to experiment with the Ritas,” A-B’s vice president of innovation Pat McGauley said in a statement. “Our upcoming winter offering, Bud Light Lime Cran-Brrr-Rita, highlights the Ritas ability to innovate year-round by combining a staple flavor of the holiday season, cranberry, with Bud Light Lime to create a refreshing, flavorful cocktail alternative.””
I for one am pretty excited to try this.
I was under the impression that the beer industry was built on watered-down beer. Apparently not in the U.S. anymore. Yesterday, a group of people in California, New Jersey, and Pennsylvania filed a class action lawsuit against Anheuser-Busch for watering down their booze.