Oreos Get A More “Grown-Up” Look

Love me some Oreos.  Yes, I’m a big fan.  Have been for many years now.  So, my favorite cookie is getting a new look, a “sophisticated” look.  Word on the street is that it is being redesigned to be a more grown-up type snack, not designed to be dunked in milk.  I’m pretty sure I’ll find a way to do it anyway.

Ok, they are not replacing the original Oreo, they are just adding “Oreo Thins” to their lineup.  They look like regular Oreos, just skinnier, which basically means I can eat several more of them, right?  Four of the cookies will contain 140 calories compared to 160 calories for three of the regular cookies…not double stuff.  You wish.

And since they're for adults, Oreo says they weren't designed to be twisted open or dunked. That's even though about half of customers pull apart regular Oreos before eating them, according to the company.

What makes them more grown-up, is that they are definitely thinner.  However, although they are thinner, they are not designed to be a diet snack.  Don’t let the name fool you, the cookie is thinner, not your physique.

Although the original Oreos started in the U.S. in 1912, Americans won't be the first to taste the Thins. The slimmer cookies were rolled out last year in China to address the company's tumbling cookie sales in the country.

The Thins could help the company's North American cookie business, which declined in the first three months of this year. The Thins will be available starting July 13, and that they'll cost the same as regular Oreos.